Founder I Executive Director I International Tourism Expert
Barbara Fritz, founder of AGEG Tourism for Sustainability Consulting - an international tourism expert with more than 20 years experience in sustainable tourism development and tourism (hotel industry, tourism boards, travel agencies, international development organizations, environmental authorities, tour operators). She combines in-depth knowledge of mechanisms of the international tourism market with professional development skills for the implementation of sustainable tourism projects. Working and living abroad, she gathered sustainable tourism experience in Latin American (Colombia, Costa Rica, Mexico, Argentina and the Dominican Republic) as well as in the Middle East (Egypt, Jordan) and Eastern Europe (Ukraine, Slovenia, Albania, Montenegro and Kosovo). Barbara has built up the tourism sector for AGEG Consultants and developed it into an independent successful tourism consulting firm. She oversees the strategic direction of the sustainable tourism company AGEG Tourism for Sustainability Consulting and is the creative brain for innovative concepts and tourism products. Over the last 10 years with AGEG, she focused on the development, strategic leadership and implementation of some groundbreaking sustainable tourism initiatives. In close cooperation with (multistakeholder approach) ministries, tourism organizations, NGOs, the travel and hotel industry, Barbara developed guiding tourism concepts, quality and eco-certification systems, marketable and competitive tourism products and brands.
Strategy and Creativity I International Network
Developing Competitive Marketable Tourism Products, Marketing and Branding, Strategy Development, Public - Private Partnerships, Ecotourism Development in Protected Areas, Tourist Routes and Thematic Trails, Mountain Tourism, Eco-labelling and Quality Standards